Our goal was to curate a vibrant artistic gathering, uniting local creatives and artists to showcase Salt Lake City's dynamic art scene. Main Street transformed into a lively urban playground, closed to cars every Friday and Saturday from noon to 1 am throughout September and October. Musicians and artists created a welcoming, communal atmosphere, blending community and entertainment seamlessly. This dynamic synergy not only engaged the public but also boosted businesses around Main Street, providing an economic lift to Salt Lake City. In our recent Open Streets partnership, our creative agency expertly managed design, logistics, production, programming, talent acquisition, experiential design, creative direction, social media, and conceptualization.