In collaboration with Downtown Alliance and The Blocks SLC, CENTRAL, a three-day celebration during NBA All-Star Weekend, showcased local art, music, and culinary delights, transforming the city into a dynamic cultural hub. From captivating visuals to entrancing performances, CENTRAL illuminated the community's creative spirit. Bandah played a pivotal role, providing creative direction, overseeing production, and ensuring an immersive experience, including a strategic social media design approach. Their involvement in talent acquisition and management significantly contributed to the seamless execution of this memorable event, leaving a lasting impression on both physical and digital landscapes.